CRV is a co-operative that is owned by the Dutch-Flemisch co-operative CRV. About 23,000 dairy and beef farmers in the Netherlands and Flanders are member of this co-operative and they have great influence on CRV’s policy. They do this through the co-operative’s advisory bodies and member committees.
CRV is organised in markets that do business in the same time and culture zones as their customers. Markets and headquarters exchange knowledge and experience, in order to develop and deliver the best herd solutions available to dairy and beef cattle farmers world-wide.
CRV distinguishes six different main markets:
- Central Europe
- South America
- Emerging markets
CRV’s products and services are delivered to approximately 60 countries. Our head office, located in Arnhem, supports all our markets and their local branches.
‘CRV is the leading customer-focused cattle improvement co-operative, fully committed to adding value for farmers’
CRV wants to play a significant role in the international world of cattle improvement. We want to react quickly to changing market demands and be a groundbreaking organization by offering innovative solutions and concepts as an answer to the needs of our customers – both dairy and beef farmers across the world.
CRV, its members, customers and employees, are inspired by the cattle industry. it is from this inspiration that CRV employees have te drive to support their customers and to help them to achieve their goals and to improve their herd results. Customer needs and customer benefits determine our activities and we want to add value for everyone who uses our products and services. This means that CRV wants to deliver solutions that support farmers in their management by contributing to:
- an increase of the sales price of farm products
- a decrease in cost price
- efficient use of labour
- securing quality in farming
Cattle improvement is the core business of CRV. This means that our field of activity includes breeding, collection and processing of cattle data, herd book activities, on-farm services, management products and publishing magazines.
Being a company with a co-operative base, CRV wants to create sustainable added value to support the continuity of our members’ and customers’ businesses for future generations. Reliability and transparency are therefore very important in the way we serve our customers. CRV focuses on return on investment and long-term benefits for all stakeholders including all members, customers, employees, suppliers and the society.