CRV’S HerdOptimizer wins Dairy Herd Management’s 2016 Innovation Award

category Breeding, Other, Shows

(Madison, Wisconsin.) — CRV is honored to have won the prestigious 2016 Dairy Herd Management Innovation Award at the World Dairy Expo in Madison, Wisconsin. CRV was recognized for the company’s recent development of HerdOptimizer, a revolutionary genetic management program, at Dairy Herd Management’s customer appreciation reception on October 4.

Finalists were chosen by a panel of dairy farmers, agribusiness representatives and university experts who cast their votes on whether the product is game changing for dairy producers in the areas of efficiency, functionality and technology.

“We are thrilled to be recognized by our customers and partners across the industry for bringing a new tool to market they feel will be truly helpful to dairy farmers. This contest is always very competitive, and CRV is extremely proud to have been a finalist amongst other innovative and successful products,” says Amy VanderMark, CRV USA managing director. “HerdOptimizer is a full-solutions approach to breeding and equips producers with the tools and information needed to make informed decisions in building their ideal herd.”

CRV, using Neogen as their genomic testing partner, developed HerdOptimizer to combine genomic testing, customized breeding goals, careful trait selection, easy-to-use test results and breeding recommendations to deliver faster and more reliable herd improvement. HerdOptimizer captures traditional U.S. dairy genomic traits and delivers results on more than 20 proprietary CRV HerdBuilder Traits such as breeding values related to hoof health, udder health, premium milk components, fertility and efficiency.

HerdOptimizer was introduced to a select group earlier this year. An industry-wide launch took place last week during World Dairy Expo. The CRV team hosted a number of events throughout the week related to HerdOptimizer.


“Using real data from real customers to develop programs and tools that help farmers work smarter and more efficiently is the foundation of CRV and what our customers around the globe expect from us,” says Dr. Sophie Eaglen, CRV’s global business development manager. “It is a tremendous honor to be part of the team that built HerdOptimizer and to be recognized at a globally recognized event as being the best and biggest in the industry.”